Working with Cleverwood is not just working with an efficient external supplier. We have a real desi

In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way ! Their objective was to be closer to and engage more with their customers . Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene. The power of Social Media
We first analysed the market, enabling us to accurately pinpoint where to be present. Together with Nestlé, we chose Facebook and Twitter as the two social channels to launch the brand. It quickly became clear that thanks to social media, Dolce Gusto could be closer to their customers , giving them a space to talk to each other. Of course about Dolce Gusto, but not only that. Having a Facebook page is different than just buying ads on Facebook. You have to talk freely and smoothly about your company or brand. People don’t follow brands on Facebook or Twitter to be spammed with nothing but promotional messages . That’s why we created unconventional content around coffee : fun stories and concepts, video capsules with Latte Art , contests through Facebook applications, etc. We created engaging content that enabled customers to truly connect with the brand they use, but above all, love.
Social media are also a great way to get feedback from customers . Positive or negative, Dolce Gusto fans took the time to communicate with the brand. As a result, Dolce Gusto listened to what they had to say and actually took it into account! This is real customer service coffee cups . Not only listening to people, but also using what they say to improve and help them. And the changes they made did work! Boost sales
Awareness and customer service of course weren t Dolce Gusto s only goals. As the brand was one of the first at Nestlé to host its own online shop, generating traffic to the website to increase sales was also one of the main objectives. Social media were essential, but not the only way to refer visitors to the online shop. A lot of people find what they are looking for through search engines so it was obvious that we helped Dolce Gusto to improve coffee cups their SEO . We enhanced the connections between the online shop and the social networks, as well as linked the newsletters more closely to the other channels activities. Building bridges between all channels helped to increase the number of people directed to the shop via search engines. Do you have any idea which percentage of your website visitors comes directly from search engines? You really should! Team up with our clients
Working with Cleverwood is not just working with an efficient external supplier. We have a real desire to team up with our clients, and that’s coffee cups what happened with Dolce Gusto! As Dolce Gusto s Community Manager, I quickly made the brand mine as it is essential to understand all subtleties. An example? I couldn’t enter a single shop where Dolce Gusto was sold without having a look at how it was presented. Was it worse or better than the competitors? How large is the offer of caps? Are existing promotions available? And so on. Doing this, I had the automatic reflex to notify the client when I noticed something odd, whether coffee cups it be good or bad. More and more I began to share the Product Managers objectives coffee cups .
What was even greater, was that the same thing happened in return . The first few times I visited Nestlé s offices, I spotted a lot of things coffee cups worth sharing of which I couldn t understand why the Product Managers hadn t told me sooner. Well, it was simply not their reflex, which is normal, as that’s exactly why we were hired! But as time went by, it happened more and more often that, spontaneously, the Product Managers would contact coffee cups me with great input to share on our social channels. Aside from meeting the business objectives, it s really great for everyone coffee cups involved when we have such a close connection between us and a client! But enough about us, let’s see what they have to say about us!
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